Want to improve the quality of the content marketing, marketers should pay attention to a number of directions below.
Focus on target. You need to create a communications program to follow
business strategy where everything is centered and guided by long-term
development goals of the business.
Always respect the basic principle is a
development strategy oriented enterprises to communications activities,
which are not allowed to pursue the course absorbed by the market or the
opponent's action to make the program advertising or unplanned events
patchwork nature inefficient.
Using quality ideas. Content Marketing
Success or failure depends very much on the quality of the ideas
expressed on these pages or communication tools.
Therefore, you need a partner capable of
connecting all of the content is put together in a coherent way, the
most attractive, easy to create a hot topic, the most mentioned on the
page community social network.
There are specific action plans.
Planning for the marketing and strict implementation of that plan.
Should closely monitor progress of all
active marketing channels, from the news and print, blog post, place on
social media sites to release the special programs, video and
advertising webinar (webinar) ...
Appreciate the information distribution.
The distribution of information is very important role as marketing
content placed before the public the right audience is the key to
success. No reader, content marketing will become worthless.
Thus, while distributing content on
social media channels like Facebook or Twitter, should ensure
coordination with the food the person in charge of content, there are
links to relevant websites for each customer group potential.
Diversification means to deliver their
content. Maintaining a presence on the Yahoo! or Facebook is an ideal
choice, but do not forget to match them with Google + Twitter, LinkedIn,
newspapers, webinar, FAQ, newsletters, video ads, image photos, online
forums, advertising on mobile text message or e-news site.
Ensure 70% of the content of information
is long. Content marketing long-term needs, namely to follow the rate
of 70% content is stable, only 30% carry the news.
Content stability can withstand the test
of time and it reminds you to focus towards business goals.
Paying attention to design. The format
of the image and website design, blog, newsletter, FAQ list ... need
sharp, charismatic people.
If the view is often overlooked design
element or a professional, do not expect that most viewers will
appreciate what you are referring to them.
Analysis indicated expression and
innovation. Based on the expression of key indicators (number of
viewers, the number of information sharing, feedback rate, conversion
rate viewers into customers and other forms of monitoring other
content), you need to take the time to analyze and adjust the marketing
content.
Adjusting to create new content than
ever before is a excellent job very rewarding. Monitor and improve
results in all the way left is a great part of his job.
